Founded in 1953 by Laura Ashley in Pimlico, London, Laura Ashley’s delicate florals and signature patterns quickly became celebrated for their craftsmanship and timeless appeal. Over the decades, Laura Ashley has grown into a staple of British heritage, extending its iconic prints across fashion, homeware and more recently jewellery.
Crafted to be treasured and worn, each piece carries its own character, reflecting British heritage and femininity while preserving the signature charm and elegance of the brand.
Cherished Charms is Laura Ashley’s first silver children’s jewellery collection. The collection brings together a series of mini heirlooms that capture the beauty of small details and the gentle wonder of childhood. Each piece relflects Laura Ashley’s enduring celebration of print, pattern and storytelling.
Designed for little ones, these playful yet timeless charms honour imagination, sentiment and memory. Every design captures a fleeting moment, becoming a precious keepsake to treasure today and cherish for years to come.
